Customer Loyalty at Ballys Total Fitness


Bally Total Fitness
P.O. Box 1090
Norwalk, CA
90651-1090

To Whom it May Concern:

I have been a Ballys member for more than 2 years. Recently I was informed
that my membership has expired and that I have to re-sign. Even though
this is my second contract at Ballys I am being treated as an entirely new
member. I have referred many people to Ballys over the past 3 years and
have faithfully paid my dues through difficult economic times.

I understand that expenses are on the rise and that Ballys needs to do
everything possible to remain a solvent and profitable company yet I do not
believe that treating your returning clients as if they are new is really a
good move for your company. I am deeply disappointed that you have
discredited my standing and the standing of my returning friends and
referrals to the point of offering only a month to month contract for a
single location versus coming up with a large amount of money on a short
term notice to keep a multiple club contract

Furthermore the facility I use the most, the facility nearest to my
work, extends membership to people in the neighboring apartments for free.
On days when the facility overflows with people attending for free (a
regular occurrence in the summer months) I do not have access to any other
Ballys facility in my local area. The facility is essentially closed to me
during peak hours by people using the facility for free, my rates are
increasing and my access will now be restricted to this one overused
facility. My second option is to apply a large sum of money on my credit
card (at 20% interest) so I can use other facilities the same as any new
member, with no allowance for past customer loyalty.

Although I am maintaining a month to month contract with Ballys at this
time, you should know there are independent gyms closer to my place of
residence that do not overflow in the summer months with free clients. You
should also know that I am inclined to pay more at a facility that will
offer more access for my dollar rather than continue to attend a facility
that favors free clients over longer term paying customers.

Regards,

Russ Woodward

--
Online at www.russwoodward.com />
 

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